Many sales persons are unable to understand the instant ROI that might result from efficient after sales service. Most people are of the opinion that after the sales process is over and commissions spent, any more time dedicated to the client or customer is a waste. Many people think that the sales person is not getting any remuneration to hold a customer. However, efficient after sales follow ups result in more revenue and profits.

Market experts harp on the importance of an effective after sales service. When a sales person is following up with the customer(s), he is offering a greater value than the client has paid for. This is what would lead to greater business, referrals, word of mouth publicity and greater sales. Three essential steps that expert business consultants suggest to follow are:

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* Continue selling
* Try to be available 24×7 for any customer queries
* Work up to playing a key role when a client/customer encounters any issue with account management

More concisely, after sales service means managing the products post selling them and managing the client behavior. In recent times, several companies have introduced after sales service solutions using the cloud processes. They help in giving you a competitive advantage in this complex marker. The outcome is that you have a greater market share, minimize after-sales associated overhead on services and products, and enhance customer retention.

In this regard, ten important elements in after sales cloud process are:
* Master data management
* Business process network
* Business process rules and business process management
* Cloud process systems dedicated to end-user members
* Performance management
* Cloud process hosting
* Cloud process customization
* Process improvement services
* Information management and monitoring
* Third party best-of-breed cloud brokering

There are certain benefits that result from after sales service using the cloud processes:
* Approximately 68 percent of returns are free of technical faults
* Improved control
* Improved customer satisfaction
* Lead time minimized by 20 to 50 percent
* Cost reduction of 10 to 50 percent

The market situations are competitive as every brand and company wants to make profits. An efficient after sales service not only ensures increased sales returns but also enhances customer maintenance.