In a move that will expand the company’s market reach, Cisco Systems has plans to start selling a line of consumer products including phones, radios and home theater devices, the Financial Times reported on Sunday. Cisco believes it can define itself by adding Internet connectivity to these devices, thus creating a new market.

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Cisco is commonly known for its networking products, and owns Linksys, a maker of consumer network devices. Chief development officer Charles Giancarlo told the paper he believes Cisco’s ties with Google and Yahoo will also give it an advantage over competitors. A release date for any new consumer products from the company was not given.