Exam Title: Oracle Responsys Marketing Platform 2019 Implementation Essentials
Exam Number: 1Z0-1032
Exam Price: Rs.22,584.00 More on exam pricing
Format: Multiple Choice
Duration: 120 Minutes
Number of Questions: 71
Passing Score: 63%
Validated Against: Oracle Responsys Marketing Platform Cloud Service 2019 Certified Implementation Specialist

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Responsys Data Model
Describe the Responsys Data Model
Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
Create and manage Filters, Segment Groups, and Seed Groups

Integration: Interact Connect
Describe the Data Gateway Setup process
Configure Connect jobs to import data
Configure Contact Event Data (CED) exports

Campaigns/Forms
Create, manage, and test campaigns
Configure campaign settings in the Campaign Dashboard
Manage Campaign Categories, Link Categories, and Link Tables
Configure personalization using Built-in Functions or Responsys Personalization Language
Configure dynamic content modules
Create and manage forms

Multi-Channel Campaigns
Implement Rapid Retargeter display campaigns
Create Short Message Service (SMS) campaigns
Create Push campaigns

Responsys Personalization Language (RPL)
Develop basic RPL
Develop important RPL directives

Initial Configuration/Deliverability
Describe domain branding and domain delegation, and gather initial account settings
Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
Perform IP Warm Up and IP Ramp Up
Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
Implement conversion tracking
Configure subscription management

Creating and Managing Content
Create and manage documents
Read, write, and edit HTML code for emails
Apply responsive design techniques to emails

Programs
Design, manage, and publish programs
Analyze and test programs

Integrations
Describe how Responsys integrates with technology partners
Describe Responsys API Authentication
Describe Responsys API scalability

QUESTION: 1
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

A. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
B. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Answer: A,B,C

QUESTION: 2
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A. Recipient deletes a promotional email from the inbox.
B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
C. Recipient selects a Reply-to unsubscribe in a promotional email.
D. Recipient registers a SPAM complaint for an email.
E. Recipient inbox is full, so the promotional email is rejected by the server.

Answer: C,D,E

QUESTION: 3
In every email, your client wants to provide a link so customers can download their latest menu.
They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email
document. To update, unpublish the document, upload the current version with the same name, and publish.
B. Upload the document into the Content Library. From the document pull-down menu, select Create
Embeddable URL and copy the URL into every email. Upload and overwrite this document with the
most current version as needed.
C. Your client must host and update the document from their own content server and provide the
URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the
document as needed.
D. Upload the document into the Content Library. Right-click the document and select Copy Link.
Insert this link into every email document. Upload and overwrite this document as needed.

Answer: B

QUESTION: 4
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account
Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A. You need to work with Salesforce.com technical resources to configure the gateway to Responsys
from within the Salesforce.com application.
B. You need to create a new user specifically for Responsys from within the Salesforce.com application.
C. Responsys Customer Support must first enable the Salesforce integration functionality before the
Account Administrator can configure the access between Salesforce.com and Responsys.
D. You must first create a new Salesforce Connect job to enable the automated data feed between
the Salesforce.com and Responsys contacts lists.

Answer: C

QUESTION: 5
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A. PET_ID_
B. EMAIL_ADDRESS_
C. CUSTOMER_ID_
D. ADDRESS_

Answer: B,C
 

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